Like an indoor amusement park for adults, casinos offer a wide variety of games of chance and entertainment. While lighted fountains, musical shows and lavish hotels attract visitors, casinos would not exist without the billions in profits that come from gambling on games of chance. Blackjack, poker, roulette, craps and keno are just some of the many games that bring in the money.
In the world of casino marketing, demographics have long been considered a valuable piece of information that helps marketers better understand their target audience. However, a person’s age, income and education are just some of the factors that can influence their future behavior at your casino.
To get the most out of your casino, it’s important to be aware of the trends that are shaping the industry. The game and entertainment options that are popular today are unlikely to be the same five or ten years from now, so it’s crucial to stay ahead of the curve.
Martin Scorsese’s Casino offers an intriguing glimpse into the seedy underworld of Las Vegas in the ’70s and ’80s. While it doesn’t shy away from the brutality of the gambling business, the movie remains a lean and mean thriller until its explosive final scene. De Niro’s performance as Ace is a perfect complement to the film’s other star, Sharon Stone, who plays the seductive blonde hustler Ginger McKenna. Her performance is a tour-de-force that carries the movie into the upper echelons of 1995 cinema.