How to Market Casinos Using Proximity Marketing


Casinos are late night establishments designed to encourage people to let their inhibitions go and lose control of their spending habits. The luck based games of chance can be fun for an occasional visit but the environment often forces many to spend more than they have and can lead to addiction.

Despite the glitz and glamour that attracts celebrities and high rollers, casinos make their money by betting on random chance. Slot machines, blackjack, roulette, craps and baccarat are the most popular casino games and are the source of the billions in profits that casinos rake in each year. Some casinos also give out complimentary items to their customers called comps, but most of the time it’s the gambling that brings in the big bucks.

Casino has the smoky air of an era that’s long past but the film’s evocative, bravura set pieces, judicious use of light and adroit performance by De Niro and Pesci ensure that it will stand the test of time. The movie is a civic portrait of Sin City and a reminder that the mob may have gone but crime doesn’t stop at the casino door.

In addition to focusing on the gaming floor, it’s important for casinos to market their amenities and other unique features. This includes luxury hotel offerings, cutting-edge technology, flexible event and entertainment spaces and delicious restaurants. The best way to do this is to optimize content for keywords related to these offerings and use proximity marketing tactics to target potential visitors in the area.