How to Attract and Retain High Rollers


If you are looking for some ways to keep your customers, you may want to consider a casino’s marketing strategies. High rollers spend more money than your average customer, and they often gamble in special rooms separate from the main casino floor. They may play in games worth tens of thousands of dollars, and the casinos benefit a lot from their high-stakes customers. These players also receive lavish personal attention, comps, and free luxury suites.

The games in a casino are usually divided into beatable and unbeatable. Beatable games include blackjack, Pai Gow poker tiles, and sports betting. Unbeatable games include Baccarat, Caribbean Stud Poker, Casino Wars, and roulette. These games are often hard to beat, but the casino will take a percentage of each pot to keep their profit margin. While it’s possible to beat the casino at one of these games, you’re unlikely to be able to beat the house.

To keep people coming back, casinos must attract and retain high rollers. They know that few people will spend tens of thousands of dollars in a single visit. So, it’s important to appeal to emotions and basic instincts to attract and retain customers. A casino should also invest in creating deep relationships with local communities and contribute regularly to these groups. It’s a proven strategy to increase revenue. Casino marketing campaigns should be focused on making their customers feel comfortable.